Time to Take Your Training to the Next Level?

Coach Brian Sherlock

What You’ll Get During This

Free Consultation Call

On your one-on-one call with me (either by phone or Zoom),

we will discuss your goals and reasons for seeking a coach at this time.

I'll explain my coaching philosophy and how I will manage your fully personalized training program.

So if you’re looking for a custom-tailored coaching program that will help you break through your plateaus without breaking your bank account, click the button below to book a call so we can to discuss your goals.

Book Your Free Consultation:

Pick a Date and Time


Available Starting times for Sun, Jul 14, 2024

What You Should Do Before the Call

In order to have a productive consultation, I'll need to learn about your goals, strengths, perceived weaknesses, and reasons for seeking a coach at this time. Please give this some thought and be prepared to talk freely about what you're looking for!

What Happens During the Call

During the call, we will talk about you. I'll ask a lot of questions in order to find out how I can best help you reach your goals, but I'll also take time to answer any questions you may have for me!

What Happens After the Call

When our conversation is over, I hope to have a solid understanding of how I can help your become a better athlete. If we're a good fit, we'll take the next step in creating your fully personalized training program.

About Brian Sherlock

As a long time Ironman triathlete and marathon runner, Brian understands the need for endurance athletes to have a proper training program customized to your goals and adjusted as you progress.

With over 15 years of coaching experience, he has helped those new to their respective sports as well as seasoned veterans looking for age group podiums or world championship qualifying times.

Brian coaches athletes in Triathlon, running, cycling, swimming, and other endurance sports. He has coached athletes to Ironman World Championship qualification, Ironman 70.3 World Championship qualification, and Boston Marathon qualification.

In addition, all of his athletes have PR’d at all race distances under his coaching program.

What Athletes are Saying About

Untapped Potential Coaching






Ironman Triathlete

“The bottom line: I am going faster than I ever have across all triathlon distances and it all happened after I switched to Brian Sherlock Endurance Coaching.

As a seasoned triathlete that has experienced a variety of different coaching methodologies and personalities, Brian Sherlock Endurance Coaching has been the best fit for me. Coach Brian listens to my needs and creates a plan that caters to both my lifestyle and triathlon necessities.

We have a special relationship. Brian is not only my coach he is my husband. We started our triathlon journey together over 15 years ago and I watched Brian grow his knowledge of both the sport and the idiosyncrasies of creating a training program. A few years ago when I was ready to transition to a new coach, I approached Brian about coaching me. There was no doubt that we both had a bit of apprehension taking our relationship to a new place. The rapport between that of an athlete and a coach is a bit different from that of a husband and wife. After some coercion, Brian agreed to take me on as an athlete with the understanding that if it didn’t work for either of us, I could find a new coach. It was one of the best decisions that I–we–have made.

As a coach, Brian is attentive to not just needs and requests, but also the numbers. When you tell him that you feel fine or that you’re not tired and your TrainingPeaks numbers say otherwise, he digs deeper into the conversation. I think this helps him to get to know his athletes on a different level. He is a coach that can decipher what your body needs throughout the training process in order to perform well at the next event. He creates programs that are specific to each athlete, there is no cookie-cutter programming coming out of this coach. Brian is great at providing reasoning for his workouts, I know because I have a tendency to ask a lot of questions. His background as an Exercise Physiology and Physical Therapy Assistant shine through in his training programs. You can see the physiological goals as well as the injury prevention interwoven within the needed training intensity and volume.

There is no doubt that Brian Sherlock gets me as a person and as an athlete. He rationalizes my irrational moments while readying my mind and body to perform at races.”


Ironman Triathlete

“I have worked with Brian for a few race seasons and would like to attest to his amazing coaching abilities. I have completed 10 half, a full and countless sprint triathlons, as well as multiple half and a marathon to date.

I worked with another coach that required a large fee and resulted in a number of physical injuries due to overuse. I was promised a customized training plan that was not cooperative with my schedule. Times and mileages of the workouts never seemed to be geared towards my current abilities or level(s) of fitness. I was also constantly heckled to upgrade my gear and pressured into buying coach sponsored nutrition products

Brian is the exact opposite of the aforementioned.

He is accommodating to your schedule even with last minute changes. He’s approachable, friendly, sincere and willing to work towards goals you set for yourself. While working with Brian, I never felt beaten, broken down or low on energy. Each workout he designed seemed as a pick me up, rather than a tear down on my body. If there is anything you are unsure of or have questions to, he is quick to respond and knowledgeable. In the first two months of working together Brian was able to knock a full hour off my 70.3 time, setting my current personal best.

If you’re looking for someone willing to work with you, keep your body injury free and helping you reach for personal best, I strongly suggest working with Brian for any and all your endurance training needs.”



What Are You Waiting For?

Let’s Improve Your Race Performance!

By visiting this page, you agree to Terms & Conditions & Privacy Policy.

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.